Oy vey is more like it.
I remember downing a few espresso's at a Starbucks with my fiance (now wife) as we tried to wrap our brains around the appropriate word choice for our wedding invitations.
It was downright exhausting but in the end I think those invitations we agonized over came out alright - after all, just about everyone we sent them to RSVP'd yes !
It struck me that although there are many outstanding SDR and Sales professionals in the B2B universe there are quite a few who just don't put the time in when it comes to the word choice they choose in messaging to their prospects.
Funny thing about that is - the people you invite to your wedding know (and hopefully love) you, your prospects do not !
I get it - in sales there are activity goals and the whole 'numbers game' philosophy has its place if you want to be successful in this business.
That being said, there are tools and best practices to help today's B2B SDR and Sales professionals be more efficient so we must use the time those tools help us save to ensure that the words we string together are thoughtful, personalized and speak to the potential need of our prospects.
If we don't we're just wasting the cost of a stamp so to speak - prospects will just RSVP no and miss what could have been a hell of a party, if only it was conveyed to them that way.
Have a great wknd everyone,
Joe
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